Background

Methodical research, measured execution

My work combines technical website knowledge with practical organic and paid traffic acquisition. I begin with keyword mapping and search intent so that campaign structure follows what people actually look for.

I keep operations disciplined: research, set up, measure, refine. I focus on metrics that help a business understand how traffic behaves, not on promises of guaranteed rankings.

Core skills

Where my skills concentrate

Technical SEO

Keyword research, search intent mapping, on-page structure, and site implementation that supports organic visibility.

Paid Campaigns

Google Ads and Meta Ads campaign structure, audience and keyword organisation, and disciplined testing across paid channels.

Analytics & WordPress

WordPress maintenance and setup, plus web analytics tools used to measure traffic behaviour and guide refinement.