I work across organic search, paid campaigns, social media, WordPress, and analytics, starting each project with research and measuring what changes.
Background
Methodical research, measured execution
My work combines technical website knowledge with practical organic and paid traffic acquisition. I begin with keyword mapping and search intent so that campaign structure follows what people actually look for.
I keep operations disciplined: research, set up, measure, refine. I focus on metrics that help a business understand how traffic behaves, not on promises of guaranteed rankings.
Core skills
Where my skills concentrate
Technical SEO
Keyword research, search intent mapping, on-page structure, and site implementation that supports organic visibility.
Paid Campaigns
Google Ads and Meta Ads campaign structure, audience and keyword organisation, and disciplined testing across paid channels.
Analytics & WordPress
WordPress maintenance and setup, plus web analytics tools used to measure traffic behaviour and guide refinement.