Six disciplines, one measured process

I work across organic search, paid channels, social media, WordPress, and analytics. Each service is set up deliberately, tested, and monitored so decisions rest on evidence.

Keyword research starts from search intent, then maps terms to pages. On-page structure, content gaps, and technical checks are tracked against clear priorities.

Campaigns are structured by intent and product or service group. Search terms, negatives, and conversion settings are reviewed so spend follows qualified queries.

Audiences, placements, and creative are organised into testable structures. Results are compared against the search data to refine where budget goes next.

Research, set up, measure, and refine. Organic and paid findings feed each other, so changes are made from observed behaviour rather than assumptions.