Project archive
Projects grouped by marketing discipline
A selection of project categories showing how search architecture, structured ad campaigns, and analytics setups are planned and executed. Each entry describes the method rather than claiming outcomes.
Project categories
Four working disciplines
SEO technical audits
Crawlability, indexing, site structure, and on-page signals reviewed against search intent before any change is proposed.
Google Search structures
Campaign, ad group, and keyword architecture organized around intent themes, with measurement set up before launch.
Meta Ads ad sets
Audience segmentation, placement logic, and creative variants arranged into ad sets that can be tested and compared cleanly.
WordPress analytics setups
Site implementation with tag configuration, event tracking, and reporting views built to answer specific questions.
Approach
From discovery to refinement
Every category follows the same sequence. Discovery comes first: understanding search intent, the audience, and what the work needs to achieve. Setup follows, with campaigns, pages, or tracking built to answer specific questions.
Measurement then shows what the structure is doing, and refinement adjusts one variable at a time. Results are read from the evidence collected, not promised in advance.