Practical experience
Learning by building, measuring, and refining
A record of hands-on digital marketing work across websites, SEO audits, social creative, and advertising experiments. These are practical projects and self-directed learning, not job history.
The learning journey
From design basics to measured campaigns
01
Design and visual foundations
Built the groundwork with graphic design and video editing, learning how composition, colour, and clear visuals support every digital message.
02
WordPress builds
Created and refined websites in WordPress, learning how page structure, content, and navigation shape how visitors move through a site.
03
Technical and on-page SEO
Ran SEO audits and technical reviews, working through keyword research, on-page structure, and Google Search Console to understand why pages do or do not get found.
04
Paid advertising experiments
Explored Google Ads and Meta Ads, testing creatives and audience settings in small controlled experiments to learn what changes performance and why.
What comes next
Continuous learning, measured execution
I keep learning across analytics, search, and advertising, working through real projects to test every idea. Current focus areas include GA4 reporting, technical SEO improvements, and clearer paid campaign structure, with each result checked against the data rather than assumed.