Skills measured through applied work

Keyword-led content structure, titles, headings, internal linking and page-level optimization for search intent.

Link and mention strategy alongside crawlability, indexing, site structure and technical audit checks.

Keyword discovery, Google Search Console query analysis and GA4 reporting to read how visitors find and use a site.

Campaign setup, audience and keyword structure, and ad management across search and social placements.

Building and maintaining WordPress sites, plus social content planning and publishing for brand channels.

Social graphics, advertising creatives and short-form video edits prepared for both search and social channels.